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Customer Avatar:
“Alex the Ambitious”

Profile:

Name: Alex the Ambitious
Age Range: 35-50
Gender: Male or Female
Location: Seattle, WA
Role: Business Owner or Director

Business Background:

Revenue: $200k per year
Industries: Finance, engineering, architecture, clinics, technology, professional services (medical, coaching, consulting), psychology
Position: Persona 1: Business Owner, Persona 2: Director

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Values

Honesty, commitment, efficiency, respect for deadlines, creative solutions, and effective communication.

Personality:

Motivated, ambitious, emotionally intelligent, engaged, and connected. Open to innovation and creative problem-solving.

Goals:

Scale business growth and achieve recognition as a market leader. Create a thriving business that operates independently.
Achieve work-life balance and leave a positive impact on their industry.

Behavior and Preferences:

• Content Consumption:
Business podcasts, YouTube documentaries, LinkedIn engagement, and following industry influencers.

• Technology:
Apple user, prefers automated systems, CRM tools, and project management software.

• Networking:
Active in local business communities, prefers remote work, enjoys creating and joining professional groups.

• Decision-Making Factors:
Needs: A strategic growth plan with clear, proven results and someone who understands their industry.
Tolerances: Open to investing but seeks tangible ROI and a provider who aligns with their business values and culture.

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Challenges:

External: Difficulty attracting high-paying clients, lack of differentiation, investing resources without clear results.

Internal: Frustration, burnout, lack of confidence, and feeling stuck without a clear strategy.

Philosophical: Believes they shouldn’t have to overextend themselves to achieve success and that their services deserve greater recognition.

Emotional Triggers and Motivators:

  • Desire for Recognition: Wants the business to be seen as a leader and respected in their field.

  • Fear of Failure: Worried about falling behind competitors or not achieving goals.

  • Sense of Accomplishment: Seeks pride and validation in the brand’s success.

  • Desire for Balance: Wants growth without sacrificing personal well-being.

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Customer Journey:

• Awareness:
Channels: Networking, LinkedIn, referrals, local business events, speaking engagements.
Engagement: Participates in discussions, connects on LinkedIn, attends business groups.
Touchpoint: Initial one-on-one brand audit or consultation.

• Consideration:
Channels: Free strategy sessions, targeted social media content, website resources, downloadable guides.
Engagement: Reviews case studies, engages with educational content, explores your services.
Touchpoint: Follow-up strategy calls or emails outlining tailored solutions.

• Engagement:
Channels: Blog posts, newsletters, LinkedIn articles, and Instagram content.
Engagement: Regular interactions through comments, email replies, or content sharing.
Touchpoint: Consistent content providing actionable insights and thought leadership.

• Conversion:
Channels: Personalized proposals, strategy presentations, and solution-oriented meetings.
Engagement: Detailed discussions on how your services address specific challenges.
Touchpoint: Customized project outlines, proposals with clear ROI, and final sales presentation.

• Loyalty:
Channels: Follow-up, check-in calls, support packages.
Engagement: Continuous feedback, offering brand maintenance or refresh sessions.
Touchpoint: Regular meetings to discuss progress and new opportunities.

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Brand Promise:

“We help businesses unlock their full potential with brands that attract, connect, and drive growth.”

Positioning Statement:
“DaoraMinds transforms service-based businesses into stand-out brands that thrive in competitive markets.”

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  • Leadership & Control: Strives to be in command, establish order, and ensure stability in their business operations.
     

  • Ambition & Vision: Focused on growth, influence, and leaving a legacy by becoming a market leader.
     

  • High Standards: Values efficiency, quality, and precision in all business activities.
     

  • Desire for Authority: Aims to build a respected brand that stands out and commands attention.
     

  • Strategic Approach: Utilizes a structured and strategic mindset to create sustainable success and long-term impact.

Archetype for Alex:

Ruler

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