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Discover the artistry of DesignedSmART, created by Laila Ferri Johnson, a Seattle-based Brazilian Architect. With a focus on accessible interior design for diverse budgets, Laila's expertise in construction and passion for human interaction come together to transform living spaces into stunning works of art.

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A Simple Process

Challenge & Goals: Aligning vision and objectives

The challenge was to align Laila's vision and objectives with the brand's visual identity, ensuring a seamless connection between her artistic aspirations and the brand's goals.

Reference Gathering: Researching Imagery and Industry-Specific Inspiration

This process ensured that the brand's imagery resonated with its target audience.

Branding & Identity: Creating a unique image

A visually distinct and memorable brand identity that captured the essence of Laila's artistic expertise was crafted.

Website Development: Building an engaging online presence

The website was designed to showcase Laila's work, convey her authority in the industry, and provide easy-to-understand information about her process. 

The Challenge

Creating a versatile and impactful logo and brand identity that captures Laila's values, resonates with the target audience, and adapts to various platforms.

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Getting Our Hands Dirty

Dani, the hand behind this design, embarked on a journey to create a brand identity aligned with Laila's philosophy. A simple, elegant, and efficient design was crafted through careful planning and attention to detail. One that embodies the essence of DesignedSmART and resonates with Laila's clients.

Timeless References

Leveraging classic symbols and practical design principles to craft a brand that will endure and make a lasting impression.

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The Power of Simplicity

Sometimes, the most effective way to create art is through simplicity and elegance. Even the simplest designs can have a profound impact and leave a lasting impression.

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The Art of Smart Design

Through the clever integration of the word "art" within "smart," the DesignedSmART logo showcases the brand's belief in the inherent artistic nature of smart design.

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Creating spaces that are not only visually stunning but also functionally efficient embodies the perfect balance between artistry and practicality.

A Classic and Warm Palette

The chosen colors evoke familiarity, elegance, and warmth that align with the brand's aesthetic.

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The timeless combination of black and white, paired with warm tones, adds a touch of classic elegance to the brand's visual identity.

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Introducing DesignedSmART


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A Brand Built for Timelessness

Infused with timeless charm, the logo captures the essence of enduring beauty and functionality, reflecting the captivating nature of classic design principles.

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New Website

The website is a professional and efficient platform, showcasing Laila's expertise through informative content, client testimonials, and a collection of her previous works.

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The art of Versatility

Adaptable and versatile, the DesignedSmART logo effortlessly embraces different formats and channels, ensuring a cohesive brand experience.

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Working with Daniela was very easy even though we were in different countries. She was always prepared for our virtual meetings and available via WhatsApp or email for any questions that arose during the process. I am extremely satisfied with her web design and graphic design services. The redesign of my logo looks amazing, and the website is now compatible with the level of services we deliver to our clients! I highly recommend Daniela's services, as she is not only an incredible professional but also very easy to work with!

Laila Ferri Johnson - DesignedSmART

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