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Tidelle Cleaning

Embark on a journey with Tidelle Cleaning, where freshness meets professionalism. Inspired by the tides of Seattle's waterfront, our logo redesign captures the essence of tidiness and the ebb and flow of cleanliness. Join us as we dive into the story behind Tidelle Cleaning, where tidiness and tides converge in a refreshing and professional way.


Tidelle's Transformation and Growth

The Tidelle-DaoraMinds Connection

​Discover the Story Behind the Scenes

Problem & Goals: Aligning vision and objectives

Tidelle's vision and goals were to provide exceptional cleaning services, focus on a smaller radius, establish a reputable brand, and afford additional help

Market Research & Analysis: Understanding how other similar businesses grew

Studying how other businesses in the region grew to gain insights and identify effective strategies.

Branding & Identity: Creating a unique image

Creating a unique and recognizable image that resonates with the target audience.

Website Development: Building an engaging online presence

Developing an online platform that effectively showcases Tidelle's services and benefits.

Growth Strategy: Driving customer acquisition and word-of-mouth referrals

Implementing referral programs, discounts, and lead generation to drive customer acquisition and word-of-mouth referrals.

The Problem

Tidelle's original logo, while friendly and approachable, did not convey a professional image that would allow the business to charge higher rates, attract more clients, and support the growth of the company.

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Elevating Tidelle's Brand Image

To position Tidelle as a trusted and reliable cleaning service, a logo redesign was essential. It aimed to capture the essence of tidiness, waves, and freshness in a more professional and visually appealing way.

The Redesign Process

Inspired by waves, tides, and the concept of tidiness, our goal was to create a logo that exuded freshness, professionalism, and warmth.

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Returning to the Basics

In an effort to maintain a connection to the original logo, we took inspiration from its circular shape and used it as a starting point for the redesign process.

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Unveiling Tidelle's Essence

Crafted from the basic shape, the new symbol represents Tidelle's core values and goals. It flows gracefully, capturing the essence of freshness and warmth, while conveying tidiness and professionalism. 

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A visual representation of the hug of a wave, leaving a lasting impression of cleanliness and relaxation in every client's home.

A Refreshing Palette

Shifting from purple to a vibrant teal blue, we embraced the essence of water, tides, waves, and cleanliness.

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To avoid monotony, we curated a dynamic color palette that adds excitement and depth to Tidelle's brand identity.

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Like sprinkles on ice cream, we added playful icons to Tidelle's brand identity. They bring charm and enhance the overall design.

Introducing Tidelle's Bold New Logo


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Before and After

The old logo gave way to a new one that captures tidiness, waves, and freshness. With clean lines, vibrant colors, and thoughtful iconography, the new logo elevates Tidelle's brand image, leaving a lasting impression.

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Discounts Unlocked: Share & Save

Tidelle's business card is more than paper; it's a gateway. With a QR code leading to a secret page, this unique card inspires customers to share cleanliness with friends.

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QR code on card leads to secret page where prospect clients can get a one-time discount

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New Website and Landing Page

The new website offers a professional and modern design, enhancing the customer experience with customer reviews, easy-to-understand services, a price estimates, and simple ways to get in touch.

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The QR code on the card and landing page are powerful tools for driving growth and generating new leads. By offering exclusive discounts for first-time customers, Tidelle can attract more clients, increase sales, and expand their customer base.

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It Starts With Brand Identity

Branding is the foundation that sets the stage for Tidelle's success, encompassing every aspect of the business to create a cohesive and exceptional customer experience.

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The Results

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