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BACK TO THE BRAND CRAFT PLAN
The Brand Craft Plan
Confirm your first name
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Where are you located?
What is the name of your business?
Which industry are you in?
Your website
Link us your brand's main social media account
Tell us about your business/brand in one sentence
What are the main challenges or pain points you are currently facing with your brand?
SELECT IF IT APPLIES: I'm struggling to stand out in a crowded market.
SELECT IF IT APPLIES: I think my brand has a bad reputation/I haven't build a reputation yet.
SELECT IF IT APPLIES: I don't have a clear brand strategy.
SELECT IF IT APPLIES: I feel overwhlmed by trying o keep up with marketing trends.
SELECT IF IT APPLIES: I'm having trouble connecting with my audience.
SELECT IF IT APPLIES: I'm working with a budget that is too small.
SELECT IF IT APPLIES: I don't think people understand my message/ I don't know what my message is.
SELECT IF IT APPLIES: I don't know what my brand's unique proposition is.
SELECT IF IT APPLIES: I don't think people understand my message/ I don't have a brand strategy/don't understand what branding is.
Who is your ideal customer?
What is the main age group of your audience?
What is the gender of your audience?
Choose an option
Where is your audience located?
Choose an option
What are their interests and hobbies?
What are their values and beliefs?
What challenges/problems are they trying to solve?
Please describe the typical buying habits of your target audience
What aspects of your products or services do your customers value the most and why?
How does your brand stand out from competitors and offer something different to your target audience?
In the long run, what is the big-picture goal you have for your brand?
What do you want your brand to be known for and remembered as?
Have you ever attempted any branding or marketing initiatives for your brand?
Did your marketing efforts predominantly focus on digital platforms or did you also explore traditional methods?
In your past experiences with marketing/branding, have you collaborated with an agency or mostly run it by yourself?
If you could only choose ONE, what do you hope to gain from The Brand Craft Plan session?
Choose an option
Use the space bellow for any additional information
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